Salesforce Consulting

• Salesforce is a cloud-based customer relationship management (CRM) platform that offers solutions for sales, customer service and product marketing.
• To help businesses succeed in customer relationship management, Salesforce offers a variety of applications ranging from sales cloud, service cloud, marketing cloud, commerce cloud and Einstein analytics.
• At Cazton, we help Fortune 500, large and mid-size companies with Salesforce consulting, recruiting services and hands-on training services.

Growth is the most important factor for any organization. To have a sustained growth, the organization has to follow certain rules and regulations, apply strategies and practices, and depend on technologies that help them manage their customers and customer information. By applying various logical, methodical and well-organized strategies, organizations try to convert high prospects and leads into loyal customers. Their goal is to provide unprecedented services and robust support that help them maintain a healthy relationship with their customers.

To achieve all this, it is critical for the organization to keep track of customer’s personal information, purchase history, buying preferences, concerns, and other information. Here is where a Customer Relationship Management (CRM) System become important. A CRM system helps keep track of customer information, that is received through various channels like emails, social media, phone calls, web forms, etc. It consolidates and presents the information in a way that helps management, marketing and support teams to track performance and productivity of their business and provide the best possible service to their customers.

There is many customer relationship management software available in the market, but the number one software that is highly recommended and used by a hundred thousand organizations is the Salesforce CRM. What makes Salesforce CRM software the best CRM software in the market, is its flexibility and platform agnostic nature. It provides options for improving marketing, sales, and customer service and provides the fastest and the most complete way to put customers at the center of everything organizations do. In August 2017, Salesforce announced that it reached the $10 billion revenue run rate becoming the first enterprise cloud company to do so. In the early 2016, it was one of the most esteemed American cloud computing companies with a market capitalization above $61 billion.

Cazton’s Salesforce-Certified Experts have technical expertise in all Salesforce products. Our highly qualified, experienced and certified group of Salesforce Architects, Consultants, Developers, App Builders, Administrators, Marketers, Pardot Experts and Specialists differentiate us from others and enable us to provide services and support for any Salesforce software. Our clients trust us to provide them with the knowledge and skills to tackle every challenge and succeed at every opportunity. Our team remains committed to the vision of helping our clients innovate and transform their business strategies into deliverable services and real-time solutions.

What is Salesforce?

Salesforce is the world's top Customer Relationship Management (CRM) platform company that provides cloud-based applications for sales, service, marketing, and more. The applications, which are already being used by more than 150,000 companies demonstrates its success in the CRM software industry. The revolutionary idea of offering the CRM software via cloud killed the traditional approach of using desktop CRM software. This helped many companies cut down the cost for IT staffing, purchasing software licences and avoid setting up and managing the servers.

The Salesforce platform provides a wide variety of applications ranging from Sales cloud, Service cloud, Marketing cloud, Commerce cloud, Einstein Analytics and more to help the business succeed. In the following sections, we will take a look at the tools and services that Salesforce provide and how Cazton’s Salesforce Consulting can help you succeed.

What is Sales Cloud?

The Sales Cloud application was specifically built for sales representatives. It's unique customizable nature helps make the sales team more productive and gives them access to thousands of applications through AppExchange. It provides them a platform that helps them generate and nurture leads, track customer information and interact with them and increase sales.

The Sales Cloud application has an integrated "Einstein Analytics" software, which is an artificial intelligence software that learns on its own from the deals that have been won or lost and accordingly displays lead and customer information that helps you close future deals faster. Various reports and dashboards which are platform and device agnostic, allows sales team to understand current business scenario and take correct decisions quickly.

What is Service Cloud?

The Service Cloud application focuses on enhancing customer service, increase customer satisfaction and provide faster and individual attention to each customer. Through Service Cloud, the customer support team keeps track of all the customers’ purchase history and provide solutions to their unique problems. Customer interactions and resolutions are captured and organized into a knowledgebase that helps in faster issue resolution.

The Service Cloud enables customer service team to provide support through various channels like social media, live online communication with agents, service cloud communities and Salesforce’s mobile platform. It gives more insights into customers’ behaviour so one can personalize service and predict future needs.

What is Marketing Cloud?

The Marketing Cloud application is specifically built for marketers to create the right marketing strategies for your business. It is integrated with customer journey management, email, mobile ad web marketing, social media marketing, B2B marketing automation, product or service advertising, content generation and data analysis.

Through the Marketing Cloud, marketers can create a personalized email marketing campaign, use SMS, MMS, push notifications, and group messaging for spreading the word, use social media channels to advertise products and engage more customers, create landing pages, track visitor behaviour, deliver personalised web content, and increase conversions, click-through rates, order values and much more.

The Marketing Cloud is connected to the Sales Cloud and Service Cloud, which provides a unified experience and enables coordination that prevents customers from being contacted separately by marketers.

What is the Commerce Cloud?

The Commerce Cloud, which was previously known as “Demandware” is a highly-scalable e-commerce solution that provides a highly optimised ecommerce experience. It is integrated with Salesforce’s artificial intelligence (AI) capabilities that helps retailers get a better indication of which shoppers are truly ready to buy. It is also closely linked to other cloud platforms like the Sales, Marketing and Service cloud. The aim is to enable consumers and stores to provide seamless customer service and experience whether customers are online or in stores.

The Commerce Cloud aims to aggregate data received from various channels, so that consumers can have a better experience as they shop, return items, service merchandise, and so on. The ultimate goal is to provide customers with a positive, engaging customer experience.

What is the Einstein Analytics?

Einstein Analytics is one of the most innovative step taken by Salesforce to make their platforms smarter. It provides sales, service and marketing teams find the relevant answers that lead to smarter deals and happier customers. With faster data analytic capabilities, marketers can quickly analyse millions of data in minutes and understand past and present scenarios and accordingly design future strategies.

Einstein Analytics provides a pack of products under its belt. Products like “Sales Analytics”, “Service Analytics”, “Marketing Analytics”, “Einstein Discovery” provide a solution for every line of business.

How can Cazton help you with Salesforce Consulting?

Due to an overwhelming demand in the CRM Software Industry, the Salesforce platform has become the most popular and recommended choice for millions of organizations. We can provide you Salesforce Certified Administrators, App Builders, Architects, Consultants, Developers, Marketers, Pardot Experts and Specialists. All our certified experts have years of experience working on the Salesforce platform. We can provide our experts with flexible engagements at cost-effective rates.

Our Salesforce Administrators are proficient at designing advanced reports, dashboards, and automation processes. Their expertise in customizing Salesforce, regularly configuring the platform and managing users is incomparable. They constantly keep themselves up-to-date to get the most out of Salesforce platform’s features and capabilities.

If you are looking to design and build custom applications or you want someone who can use their programmatic and declarative skills to extend and customize applications, our expert Salesforce App Builders and Developers are available at your service. These experts can help you completely from designing and developing complex business logic and data models and user interface till deploying your application that will be completely mobile friendly.

Our expert group of Salesforce Architects, Specialists and Consultants are a level higher and more experienced than our App Builders and Developers. They possess all the skills and capabilities required to design and build high-performance technical solutions on the Salesforce platform across all areas of domain expertise. They are also well-versed with all the Salesforce platform products including Sales Cloud, Service Cloud, Marketing Cloud, Salesforce Lightning, etc.

Finally, our group of Salesforce Marketers and Pardot Experts are proficient and have knowledge of marketing best practices for email and social campaigns. Our Pardot experts are able to utilize their marketing automation expertise to transform business-to-business engagement. They can help you in implementing tools for email and social media marketing and lead generation. Their expertise will help you make the best decisions for your organization.